At GINA&AURA, we value your privacy and the trust you place in us when you visit our website, make a purchase, join our community, or interact with our brand.

This Privacy Policy explains how GINA&AURA Inc., operating as GINA&AURA (“GINA&AURA,” “we,” “us,” or “our”), collects, uses, discloses, and otherwise handles personal information when you visit our website, purchase our products, create an account, subscribe to our communications, contact us, or otherwise interact with our services.

Our website is hosted through Squarespace and is intended primarily for customers located in Canada.

By using our website, you acknowledge the practices described in this Privacy Policy.

INFORMATION WE COLLECT

Depending on how you interact with GINA&AURA, we may collect the following types of information.

Contact Information

This may include:

• Name

• Email address

• Telephone number

• Billing address

• Shipping address

• Local pickup information

Order & Transaction Information

• This may include:

• Products purchased

• Order history

• Transaction details

• Shipping or pickup preferences

• Refund or order-issue information

• Customer-service communications

Payment Information

Payments made through our website are processed using payment services made available through our Squarespace checkout. Depending on the payment method selected, payment information may be processed by Squarespace or an applicable third-party payment provider.

GINA&AURA Inc. does not generally receive or directly store complete credit or debit card information.

Payment providers may process information in accordance with their own privacy policies and legal obligations.

Customer Account Information

If you create an account through our website, we may collect and process information associated with that account, including your name, email address, saved addresses, preferences, and order history.

Marketing Information

If you subscribe to GINA&AURA marketing communications, we may collect your email address and information about your interactions with our emails. 

We currently use Squarespace Email Campaigns to manage certain marketing communications.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in those communications.

Website & Device Information

When you visit our website, information may be collected automatically, including:

• IP address

• Browser type

• Device type

• Operating system

• Pages viewed

• Referring website or source

• Approximate geographic information

• Clicks and website interactions

• Searches

• Timestamps

• Cookie and similar technology information

This information may be collected by GINA&AURA, Squarespace, or third-party analytics and advertising providers.

HOW WE USE YOUR INFORMATION

We may use personal information to:

• Process and fulfill orders

• Process payments and refunds where applicable

• Arrange shipping within Canada

• Arrange local pickup

• Create and manage customer accounts

• Communicate with you regarding purchases

• Provide customer service

• Respond to questions and requests

• Send marketing communications where permitted

• Operate and maintain our website

• Understand how visitors interact with our website

• Improve our products, website, marketing, and customer experience

• Measure advertising and marketing performance

• Personalize certain marketing and advertising experiences

• Detect and prevent fraud, misuse, or security issues

• Maintain appropriate business and transaction records

• Comply with legal, accounting, tax, and regulatory obligations

• Protect GINA&AURA, our customers, and others

We seek to collect and use personal information for appropriate and identified purposes.

SQUARESPACE

Our website and online store are hosted and operated using Squarespace.

Squarespace may process information about visitors and customers in order to provide website hosting, e-commerce functionality, checkout, customer accounts, analytics, security, email services, and other functionality used by our website.

Information processed through our website may therefore be processed or stored by Squarespace and its service providers in accordance with their applicable privacy practices.

PAYMENT PROCESSING

GINA&AURA accepts payment methods made available through our Squarespace checkout.

Available payment methods may change depending on the services supported by Squarespace and the payment processors connected to our website.

When you make a purchase, information necessary to process the transaction may be provided to Squarespace and the applicable payment provider.

These providers may process information for purposes including payment authorization, transaction processing, fraud prevention, security, refunds, and compliance with financial and legal obligations.

COOKIES & SIMILAR TECHNOLOGIES

Our website uses cookies and similar technologies.

Cookies are small files or pieces of information that may be stored on your device when you visit a website.

We may use cookies and similar technologies to:

• Operate and secure our website

• Maintain shopping-cart and checkout functionality

• Remember preferences

• Understand website traffic and activity

• Analyze visitor behaviour

• Measure marketing performance

• Measure advertising conversions

• Improve our website

• Provide or measure advertising

Certain cookies are necessary for the website to function and may operate regardless of your preferences.

Other cookies may be used for analytics, performance, or advertising purposes.

COOKIE CONSENT

GINA&AURA uses Squarespace's cookie consent tools.

When you visit our website, you may be presented with a cookie banner that allows you to accept or decline non-essential cookies and, where available, manage your cookie preferences.

Declining non-essential cookies may limit certain analytics, advertising, or personalization technologies.

You may also manage cookies through your browser settings.

Please note that disabling certain technologies may affect website functionality, and certain third-party services may have their own privacy or consent mechanisms.

SQUARESPACE ANALYTICS

We use Squarespace Analytics to better understand website traffic and activity.

Information used for analytics may include browser, network and device information, IP address, pages visited, referring pages or websites, clicks, internal links, searches, scrolling, interactions, and timestamps.

We use this information to understand how our website is used and to improve the GINA&AURA customer experience.

GOOGLE ANALYTICS

We use Google Analytics to understand how visitors interact with our website.

Google Analytics may process information relating to your device, browser, website activity, traffic source, approximate location, and interactions with our website.

For e-commerce activity, certain order and conversion information may also be transmitted through applicable integrations.

We use this information to measure website performance, understand customer behaviour, and improve our website and marketing.

GOOGLE ADS

We use Google Ads to advertise GINA&AURA and measure the effectiveness of our advertising.

Google advertising technologies may process information relating to website visits, interactions, conversions, device or browser information, and advertising activity.

Depending on your consent choices and settings, these technologies may also be used for advertising measurement, audience creation, or personalized advertising.

Google processes information according to its own applicable privacy practices.

META PIXEL, FACEBOOK & INSTAGRAM

We use Meta Pixel and related Meta technologies in connection with advertising and measurement on platforms including Facebook and Instagram.

Meta Pixel may help us understand actions visitors take on our website, measure advertising performance, understand conversions, build advertising audiences, and provide or measure advertising.

Depending on your interactions, cookie preferences, browser, device, and Meta settings, information relating to activity on our website may be transmitted to Meta.

This may include certain website interactions and e-commerce events.

Meta processes information according to its own privacy practices.

Where applicable, our use of non-essential advertising technologies is subject to the cookie and consent choices available through our website.

EMAIL MARKETING

We use Squarespace Email Campaigns for certain GINA&AURA marketing communications.

If you choose to subscribe, we may send communications regarding:

• New products

• Plant and crystal releases

• Restocks

• Promotions

• Events

• Spiritual wellness content

• Plant care

• Brand updates

• Other GINA&AURA news and inspiration

You can unsubscribe from marketing communications at any time by selecting the unsubscribe option included in our emails.

Transactional communications relating to an order, account, payment, pickup, shipment, or customer-service matter may still be sent where necessary.

HOW WE SHARE INFORMATION

We do not sell personal information in the ordinary sense of exchanging customer information for money.

We may disclose personal information to service providers where reasonably necessary to operate GINA&AURA, including providers involved in:

• Website hosting

• E-commerce

• Payment processing

• Shipping and delivery

• Email communications

• Analytics

• Advertising and marketing

• Information technology

• Security and fraud prevention

• Accounting

• Legal and professional services

This may include Squarespace, Google, Meta, payment providers, shipping carriers, and other providers used to operate our business.

We may also disclose information where required or permitted by law or where reasonably necessary to protect our rights, customers, business, or others.

INTERNATIONAL PROCESSING

Some service providers used by GINA&AURA may process or store personal information outside Ontario or outside Canada.

When information is processed in another jurisdiction, it may be subject to the laws of that jurisdiction and may be accessible to courts, law-enforcement agencies, or governmental authorities in accordance with applicable law.

DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected or as required for legitimate business or legal purposes.

These purposes may include fulfilling orders, providing customer service, maintaining transaction records, resolving disputes, preventing fraud, accounting and taxation, and complying with legal requirements.

Retention periods may vary depending on the nature of the information.

INFORMATION SECURITY

We take reasonable administrative, organizational, and technical measures designed to protect personal information under our control.

However, no website, electronic transmission, or electronic storage system can be guaranteed to be completely secure.

Accordingly, we cannot guarantee absolute security of information transmitted or stored electronically.

YOUR PRIVACY CHOICES & RIGHTS

Depending on applicable law, you may have rights concerning personal information held about you.

These may include the ability to:

• Ask whether we hold personal information about you

• Request access to certain personal information

• Request correction of inaccurate information

• Withdraw consent to certain uses of your information, subject to legal or contractual restrictions

• Unsubscribe from marketing communications

• Accept or decline non-essential cookies

• Manage available cookie preferences

• Ask questions or raise concerns about our privacy practices

We may need to verify your identity before responding to certain requests.

Withdrawal of consent may affect our ability to provide certain services where the information is reasonably necessary to provide them.

THIRD-PARTY WEBSITES & SERVICES

Our website may contain links to third-party websites, social-media platforms, payment providers, or other services.

GINA&AURA Inc. is not responsible for the privacy, security, content, or practices of independent third parties.

We encourage you to review the applicable privacy policies of third-party services you choose to use.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes to our business, website, technologies, service providers, practices, or legal obligations.

The updated version will be posted on this page and the “Last Updated” date will be revised.

CONTACT US

Questions, concerns, or requests regarding this Privacy Policy or our handling of personal information may be directed to:
Email: info@ginaandaura.com